Decision Making

  • Why We Decide Faster — and Think Less — Than Ever Before

    Decisions that once required time, reflection, and careful consideration are now made in seconds. From choosing what to read or watch to forming opinions and responding to information, modern decision-making is increasingly fast and automatic. Speed is often framed as efficiency, a necessary adaptation to an information-rich world. Yet this acceleration comes with a cost….

  • The Illusion of Free Choice in a Data-Driven World

    Modern life offers an unprecedented number of choices. From what content to consume to which products to buy or opinions to explore, digital environments present decision-making as an expression of freedom. Yet beneath this surface abundance lies a more constrained reality. In a data-driven world, choices are increasingly shaped by systems that collect, analyze, and…